GetBenefitSmart.com | BeneficiosParaMi.com
Microsite in both English and Spanish for consumers to learn more about benefits insurance. The site begins with a short quiz to determine the user’s life stage. Both the illustrations and content that follows is customized based on these answers. At the end, the user has the option to download a pdf of the content they’ve read to discuss with their employer.
Writer: Kathie Casey
Illustration: David Bankston
Design Collaboration: Dawayna Perry
Development: Interactive ID + Unum’s IT dept.
various promotions, including: table tent, poster, web banners, business card